kathrins corner

Medien im Wandel

08.04.2008, 19:53 Uhr

Da sage noch mal einer, dass das junge Gemüse von heute auf Youtube nur schräge Heimvideos guckt und sich auf Facebook nur gegenseitig die FluffFriends streichelt:

"According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well - sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter - reading The Washington Post, clicking on CNN.com - with a social one. "There are lots of times where I'll read an interesting story online and send the U.R.L. to 10 friends", said Lauren Wolfe, 25, the president of College Democrats of America [...]. "I'd rather read an e-mail from a friend with an attached story than search through a newspaper to find the story."

In one sense, this social filter is simply a technological version of the oldest tool in politics: word of mouth. Jane Buckingham, the founder of the Intelligence Group, a market research company, said the “social media generation” was comfortable being in constant communication with others, so recommendations from friends or text messages from a campaign — information that is shared, but not sought — were perceived as natural. Ms. Buckingham recalled conducting a focus group where one of her subjects, a college student, said, “If the news is that important, it will find me.”

[...]

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"A new generation of cameras so small they can be hidden in eyeglass frames or a hat — together with the rise of YouTube and the growing appeal of so-called citizen journalism — has done for animal rights advocates what the best-organized protest could not. Perhaps more than other social agitators, people concerned about animals raised for food have discovered that downloadable video can be the most potent weapon in their arsenal." (New York Times, 12.03.2008)

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"There are many humdrum newspaper jobs. The age of the subeditor is going to disappear - we are coming to the end of the road. [...] The humdrum tasks are not necessary. We will make every journalist a creative, a publishing star in their own right. [...] We have to trade more effectively. I see us as a content company, a consumer company. The trust we have with our readers can be translated into other commercial activity with our audience. One day I hope our company will no longer own its own printing machines… We would still print newspapers but it would be on third party presses."

David Montgomery, Chef der britischen Mecom-Gruppe und Ex-(Chef-)Redakteur diverser Zeitungen

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